Brand identity logo app go palette

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Created at 02/20/2020 15:23

The palette consists of Semi dark, Light, Dark colors. Accent colors #6c18f4 and #2c045c. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #2C045C (darkest) to #DDC5E1 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 82°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2C045C, #543A7C, #6C18F4, #7D689D, #DDC5E1, #F494AC

Palette Brand identity logo app go palette combines 6 color codes:

HEX: #6c18f4, RGB: (108, 24, 244); HEX: #f494ac, RGB: (244, 148, 172); HEX: #2c045c, RGB: (44, 4, 92)

HEX: #7d689d, RGB: (125, 104, 157); HEX: #ddc5e1, RGB: (221, 197, 225); HEX: #543a7c, RGB: (84, 58, 124)

Simplified version of palette colors

Shade of blueviolet, Shade of lightpink, Shade of midnightblue, Shade of mediumpurple, Tint of thistle, Tint of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Brand identity logo app go palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6c18f4	#6c18f4	RGB(108, 24, 244)	—	—
#f494ac	#f494ac	RGB(244, 148, 172)	—	—
#2c045c	#2c045c	RGB(44, 4, 92)	—	—
#7d689d	#7d689d	RGB(125, 104, 157)	—	—
#ddc5e1	#ddc5e1	RGB(221, 197, 225)	—	—
#543a7c	#543a7c	RGB(84, 58, 124)	—	—

5 color pairs have low contrast and need improvement which may impact readability.