Smart mark s letter brand identity logo design colors

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Created at 02/21/2020 10:11

The palette consists of Light, Dark colors. Accent colors #8c84e3 and #241c7c. Palette has Cool colors temperature.

By lightness, this palette runs from #1F196B (darkest) to #8C84E3 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1F196B, #241C7C, #241D7B, #847CE0, #8C84E3

Palette Smart mark s letter brand identity logo design colors combines 6 color codes:

HEX: #847ce0, RGB: (132, 124, 224); HEX: #8c84e3, RGB: (140, 132, 227); HEX: #1f196b, RGB: (31, 25, 107)

HEX: #241d7b, RGB: (36, 29, 123); HEX: #241c7c, RGB: (36, 28, 124); HEX: #241d7b, RGB: (36, 29, 123)

Simplified version of palette colors

Tint of Medium Purple, Tint of Medium Purple, Tint of Midnight Blue, Tint of Midnight Blue, Tint of Midnight Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Smart mark s letter brand identity logo design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#847ce0	#847ce0	RGB(132, 124, 224)	—	—
#8c84e3	#8c84e3	RGB(140, 132, 227)	—	—
#1f196b	#1f196b	RGB(31, 25, 107)	—	—
#241d7b	#241d7b	RGB(36, 29, 123)	—	—
#241c7c	#241c7c	RGB(36, 28, 124)	—	—
#241d7b	#241d7b	RGB(36, 29, 123)	—	—

7 color pairs have low contrast and need improvement which may impact readability.