Branding brand identity c letter smart mark colours

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Created at 03/06/2020 15:59

The palette consists of Light, Semi dark colors. Accent colors #1d91ed and #8c750c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #592931 (darkest) to #F3DC74 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #104F72, #1D91ED, #592931, #8C750C, #9653AE, #F3DC74

Palette Branding brand identity c letter smart mark colours combines 6 color codes:

HEX: #1d91ed, RGB: (29, 145, 237); HEX: #f3dc74, RGB: (243, 220, 116); HEX: #104f72, RGB: (16, 79, 114)

HEX: #9653ae, RGB: (150, 83, 174); HEX: #8c750c, RGB: (140, 117, 12); HEX: #592931, RGB: (89, 41, 49)

Simplified version of palette colors

Shade of dodgerblue, Shade of Khaki, Shade of darkslategrey, Tint of darkorchid, Shade of Olive, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Branding brand identity c letter smart mark colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1d91ed	#1d91ed	RGB(29, 145, 237)	—	—
#f3dc74	#f3dc74	RGB(243, 220, 116)	—	—
#104f72	#104f72	RGB(16, 79, 114)	—	—
#9653ae	#9653ae	RGB(150, 83, 174)	—	—
#8c750c	#8c750c	RGB(140, 117, 12)	—	—
#592931	#592931	RGB(89, 41, 49)	—	—

6 color pairs have low contrast and need improvement which may impact readability.