Branding design art direction ui colours

The palette consists of Light colors. Accent colors #ed9f69 and #a2c5d9. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2E3649 (darkest) to #A7D5D6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2E3649, #6582A5, #963823, #A2C5D9, #A7D5D6, #ED9F69

Palette Branding design art direction ui colours has combination of 6 codes colors:

HEX: #ed9f69, RGB: (237, 159, 105); HEX: #a2c5d9, RGB: (162, 197, 217); HEX: #963823, RGB: (150, 56, 35)

HEX: #6582a5, RGB: (101, 130, 165); HEX: #a7d5d6, RGB: (167, 213, 214); HEX: #2e3649, RGB: (46, 54, 73)

Simplified version of palette colors

Tint of sandybrown, Tint of lightblue, Shade of brown, Shade of steelblue, Tint of powderblue, Tint of darkslateblue

Color scheme was created by colorswall

Colors codes in palette

Branding design art direction ui colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ed9f69	#ed9f69	RGB(237, 159, 105)	—	—
#a2c5d9	#a2c5d9	RGB(162, 197, 217)	—	—
#963823	#963823	RGB(150, 56, 35)	—	—
#6582a5	#6582a5	RGB(101, 130, 165)	—	—
#a7d5d6	#a7d5d6	RGB(167, 213, 214)	—	—
#2e3649	#2e3649	RGB(46, 54, 73)	—	—

6 color pairs have low contrast and need improvement which may impact readability.