Branding design art direction ui colours

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Created at 02/24/2020 10:04

The palette consists of Light, Semi dark colors. Accent colors #ed9f69 and #a2c5d9. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2E3649 (darkest) to #A7D5D6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2E3649, #6582A5, #963823, #A2C5D9, #A7D5D6, #ED9F69

Palette Branding design art direction ui colours combines 6 color codes:

HEX: #ed9f69, RGB: (237, 159, 105); HEX: #a2c5d9, RGB: (162, 197, 217); HEX: #963823, RGB: (150, 56, 35)

HEX: #6582a5, RGB: (101, 130, 165); HEX: #a7d5d6, RGB: (167, 213, 214); HEX: #2e3649, RGB: (46, 54, 73)

Simplified version of palette colors

Shade of Sandy Brown, Shade of Light Blue, Tint of Brown, Tint of Steel Blue, Shade of Powder Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding design art direction ui colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ed9f69	#ed9f69	RGB(237, 159, 105)	—	—
#a2c5d9	#a2c5d9	RGB(162, 197, 217)	—	—
#963823	#963823	RGB(150, 56, 35)	—	—
#6582a5	#6582a5	RGB(101, 130, 165)	—	—
#a7d5d6	#a7d5d6	RGB(167, 213, 214)	—	—
#2e3649	#2e3649	RGB(46, 54, 73)	—	—

6 color pairs have low contrast and need improvement which may impact readability.