Created at 05/30/2020 13:15

Branding design 2020 art direction studio colors palette

The palette consists of Light, Dark colors. Accent colors #042cfb and #f2c491. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #51343B (darkest) to #F2C491 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #042CFB, #051C82, #51343B, #6E6784, #C2BBC2, #F2C491

Palette Branding design 2020 art direction studio colors palette has combination of 6 codes colors:

HEX: #042cfb, RGB: (4, 44, 251); HEX: #f2c491, RGB: (242, 196, 145); HEX: #051c82, RGB: (5, 28, 130)

HEX: #6e6784, RGB: (110, 103, 132); HEX: #c2bbc2, RGB: (194, 187, 194); HEX: #51343b, RGB: (81, 52, 59)

Simplified version of palette colors

Shade of Blue, Shade of burlywood, Tint of midnightblue, Shade of dimgrey, Tint of Silver, Shade of Maroon

Color scheme was created by colorswall

Colors codes in palette

Branding design 2020 art direction studio colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#042cfb	#042cfb	RGB(4, 44, 251)	—	—
#f2c491	#f2c491	RGB(242, 196, 145)	—	—
#051c82	#051c82	RGB(5, 28, 130)	—	—
#6e6784	#6e6784	RGB(110, 103, 132)	—	—
#c2bbc2	#c2bbc2	RGB(194, 187, 194)	—	—
#51343b	#51343b	RGB(81, 52, 59)	—	—

5 color pairs have low contrast and need improvement which may impact readability.