Branding design 2020 art direction studio colors palette

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Created at 05/30/2020 13:15

The palette consists of Semi dark, Light, Dark colors. Accent colors #042cfb and #f2c491. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #051C82 (darkest) to #F2C491 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #042CFB, #051C82, #51343B, #6E6784, #C2BBC2, #F2C491

Palette Branding design 2020 art direction studio colors palette combines 6 color codes:

HEX: #042cfb, RGB: (4, 44, 251); HEX: #f2c491, RGB: (242, 196, 145); HEX: #051c82, RGB: (5, 28, 130)

HEX: #6e6784, RGB: (110, 103, 132); HEX: #c2bbc2, RGB: (194, 187, 194); HEX: #51343b, RGB: (81, 52, 59)

Simplified version of palette colors

Tint of Blue, Tint of Burlywood, Shade of Midnight Blue, Tint of Dim Gray, Shade of Silver, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Branding design 2020 art direction studio colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#042cfb	#042cfb	RGB(4, 44, 251)	—	—
#f2c491	#f2c491	RGB(242, 196, 145)	—	—
#051c82	#051c82	RGB(5, 28, 130)	—	—
#6e6784	#6e6784	RGB(110, 103, 132)	—	—
#c2bbc2	#c2bbc2	RGB(194, 187, 194)	—	—
#51343b	#51343b	RGB(81, 52, 59)	—	—

5 color pairs have low contrast and need improvement which may impact readability.