Icon design logo brand colors

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Created at 03/20/2020 07:29

The palette consists of Semi dark, Dark, Light colors. Accent colors #2c045e and #4b4c4b. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2C045E (darkest) to #A2A1A4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2C045E, #49197F, #4B4C4B, #6C1CD4, #9454DC, #A2A1A4

Palette Icon design logo brand colors combines 6 color codes:

HEX: #6c1cd4, RGB: (108, 28, 212); HEX: #9454dc, RGB: (148, 84, 220); HEX: #2c045e, RGB: (44, 4, 94)

HEX: #a2a1a4, RGB: (162, 161, 164); HEX: #49197f, RGB: (73, 25, 127); HEX: #4b4c4b, RGB: (75, 76, 75)

Simplified version of palette colors

Shade of Blue Violet, Tint of Dark Orchid, Shade of Midnight Blue, Shade of Dark Gray, Tint of Indigo, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Icon design logo brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6c1cd4	#6c1cd4	RGB(108, 28, 212)	—	—
#9454dc	#9454dc	RGB(148, 84, 220)	—	—
#2c045e	#2c045e	RGB(44, 4, 94)	—	—
#a2a1a4	#a2a1a4	RGB(162, 161, 164)	—	—
#49197f	#49197f	RGB(73, 25, 127)	—	—
#4b4c4b	#4b4c4b	RGB(75, 76, 75)	—	—

8 color pairs have low contrast and need improvement which may impact readability.