Typography logo branding design

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Created at 02/24/2020 13:40

The palette consists of Semi dark, Light, Dark colors. Accent colors #3f3fbf and #04040c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #04040C (darkest) to #ADACD5 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 36% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04040C, #3C3C54, #3F3FBF, #6C6A95, #9B9BDD, #ADACD5

Palette Typography logo branding design combines 6 color codes:

HEX: #3f3fbf, RGB: (63, 63, 191); HEX: #9b9bdd, RGB: (155, 155, 221); HEX: #04040c, RGB: (4, 4, 12)

HEX: #6c6a95, RGB: (108, 106, 149); HEX: #adacd5, RGB: (173, 172, 213); HEX: #3c3c54, RGB: (60, 60, 84)

Simplified version of palette colors

Tint of Dark Slate Blue, Tint of Cornflower Blue, Tint of Black, Tint of Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Typography logo branding design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3f3fbf	#3f3fbf	RGB(63, 63, 191)	—	—
#9b9bdd	#9b9bdd	RGB(155, 155, 221)	—	—
#04040c	#04040c	RGB(4, 4, 12)	—	—
#6c6a95	#6c6a95	RGB(108, 106, 149)	—	—
#adacd5	#adacd5	RGB(173, 172, 213)	—	—
#3c3c54	#3c3c54	RGB(60, 60, 84)	—	—

5 color pairs have low contrast and need improvement which may impact readability.