Branding vector logo joy palette

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Created at 02/26/2020 20:04

The palette consists of Light, Dark, Semi dark colors. Accent colors #6967ea and #111074. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #111074 (darkest) to #A5A4CF (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #111074, #4F4F4F, #6967EA, #797979, #8C8CE7, #A5A4CF

Palette Branding vector logo joy palette combines 6 color codes:

HEX: #6967ea, RGB: (105, 103, 234); HEX: #8c8ce7, RGB: (140, 140, 231); HEX: #111074, RGB: (17, 16, 116)

HEX: #797979, RGB: (121, 121, 121); HEX: #a5a4cf, RGB: (165, 164, 207); HEX: #4f4f4f, RGB: (79, 79, 79)

Simplified version of palette colors

Shade of Medium Slate Blue, Tint of Medium Purple, Shade of Midnight Blue, Shade of Grey, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding vector logo joy palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6967ea	#6967ea	RGB(105, 103, 234)	—	—
#8c8ce7	#8c8ce7	RGB(140, 140, 231)	—	—
#111074	#111074	RGB(17, 16, 116)	—	—
#797979	#797979	RGB(121, 121, 121)	—	Steel
#a5a4cf	#a5a4cf	RGB(165, 164, 207)	—	—
#4f4f4f	#4f4f4f	RGB(79, 79, 79)	—	Gray31

9 color pairs have low contrast and need improvement which may impact readability.