Branding vector logo palette

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Created at 11/16/2019 16:04

The palette consists of Semi dark, Light colors. Accent colors #024196 and #024396. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #024196 (darkest) to #D8DCDC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #024196, #024396, #045CCC, #045CD4, #94BAE7, #D8DCDC

Palette Branding vector logo palette combines 6 color codes:

HEX: #045cd4, RGB: (4, 92, 212); HEX: #94bae7, RGB: (148, 186, 231); HEX: #045ccc, RGB: (4, 92, 204)

HEX: #024196, RGB: (2, 65, 150); HEX: #d8dcdc, RGB: (216, 220, 220); HEX: #024396, RGB: (2, 67, 150)

Simplified version of palette colors

Shade of Royal Blue, Shade of Light Steel Blue, Shade of Royal Blue, Shade of Dark Slate Blue, Shade of Gainsboro, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding vector logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#045cd4	#045cd4	RGB(4, 92, 212)	—	—
#94bae7	#94bae7	RGB(148, 186, 231)	—	—
#045ccc	#045ccc	RGB(4, 92, 204)	—	—
#024196	#024196	RGB(2, 65, 150)	—	—
#d8dcdc	#d8dcdc	RGB(216, 220, 220)	—	—
#024396	#024396	RGB(2, 67, 150)	—	—

7 color pairs have low contrast and need improvement which may impact readability.