Branding typography illustrator identity colours

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Created at 02/26/2020 20:51

The palette consists of Light, Semi dark colors. Accent colors #fcec58 and #968702. Palette has Warm colors temperature.

By lightness, this palette runs from #544C25 (darkest) to #FCEC58 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 10°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #544C25, #7C7C24, #968702, #A0A04C, #F4EC5C, #FCEC58

Palette Branding typography illustrator identity colours combines 6 color codes:

HEX: #f4ec5c, RGB: (244, 236, 92); HEX: #fcec58, RGB: (252, 236, 88); HEX: #7c7c24, RGB: (124, 124, 36)

HEX: #a0a04c, RGB: (160, 160, 76); HEX: #968702, RGB: (150, 135, 2); HEX: #544c25, RGB: (84, 76, 37)

Simplified version of palette colors

Shade of Yellow, Shade of Yellow, Tint of Olive, Shade of Dark Khaki, Tint of Olive, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding typography illustrator identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4ec5c	#f4ec5c	RGB(244, 236, 92)	—	—
#fcec58	#fcec58	RGB(252, 236, 88)	—	—
#7c7c24	#7c7c24	RGB(124, 124, 36)	—	—
#a0a04c	#a0a04c	RGB(160, 160, 76)	—	—
#968702	#968702	RGB(150, 135, 2)	—	—
#544c25	#544c25	RGB(84, 76, 37)	—	—

5 color pairs have low contrast and need improvement which may impact readability.