Brand identity illustration typography branding hex colors

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Created at 12/18/2020 12:04

The palette consists of Light, Semi dark colors. Accent colors #edcb6a and #1a7c8d. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #4C3C3C (darkest) to #EDCB6A (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 144° of the color wheel.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #1A7C8D, #4C3C3C, #5DA088, #B8C07C, #E0CC6B, #EDCB6A

Palette Brand identity illustration typography branding hex colors combines 6 color codes:

HEX: #edcb6a, RGB: (237, 203, 106); HEX: #e0cc6b, RGB: (224, 204, 107); HEX: #1a7c8d, RGB: (26, 124, 141)

HEX: #5da088, RGB: (93, 160, 136); HEX: #b8c07c, RGB: (184, 192, 124); HEX: #4c3c3c, RGB: (76, 60, 60)

Simplified version of palette colors

Shade of Khaki, Shade of Khaki, Tint of Teal, Shade of Cadet Blue, Tint of Dark Khaki, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity illustration typography branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#edcb6a	#edcb6a	RGB(237, 203, 106)	—	—
#e0cc6b	#e0cc6b	RGB(224, 204, 107)	—	—
#1a7c8d	#1a7c8d	RGB(26, 124, 141)	—	—
#5da088	#5da088	RGB(93, 160, 136)	—	—
#b8c07c	#b8c07c	RGB(184, 192, 124)	—	—
#4c3c3c	#4c3c3c	RGB(76, 60, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.