Logotype drink rebranding mockup colours

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Created at 02/28/2020 19:53

The palette consists of Semi dark, Light, Dark colors. Accent colors #5d1510 and #2c4c5b. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #5D1510 (darkest) to #CBBD9E (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #2C4C5B, #5D1510, #707F8C, #C64B37, #CB9279, #CBBD9E

Palette Logotype drink rebranding mockup colours combines 6 color codes:

HEX: #c64b37, RGB: (198, 75, 55); HEX: #cb9279, RGB: (203, 146, 121); HEX: #5d1510, RGB: (93, 21, 16)

HEX: #707f8c, RGB: (112, 127, 140); HEX: #cbbd9e, RGB: (203, 189, 158); HEX: #2c4c5b, RGB: (44, 76, 91)

Simplified version of palette colors

Shade of Indian Red, Shade of Dark Salmon, Tint of Maroon, Shade of Slate Gray, Tint of Tan, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logotype drink rebranding mockup colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c64b37	#c64b37	RGB(198, 75, 55)	—	—
#cb9279	#cb9279	RGB(203, 146, 121)	—	—
#5d1510	#5d1510	RGB(93, 21, 16)	—	—
#707f8c	#707f8c	RGB(112, 127, 140)	—	—
#cbbd9e	#cbbd9e	RGB(203, 189, 158)	—	—
#2c4c5b	#2c4c5b	RGB(44, 76, 91)	—	—

6 color pairs have low contrast and need improvement which may impact readability.