Logotype guide digital colors palette

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Created at 10/06/2019 10:38

The palette consists of Semi dark, Light, Dark colors. Accent colors #222262 and #a56e56. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #222262 (darkest) to #B0BFDC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 35% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #222262, #2B4149, #4040B8, #A56E56, #ACBCC7, #B0BFDC

Palette Logotype guide digital colors palette combines 6 color codes:

HEX: #4040b8, RGB: (64, 64, 184); HEX: #b0bfdc, RGB: (176, 191, 220); HEX: #222262, RGB: (34, 34, 98)

HEX: #a56e56, RGB: (165, 110, 86); HEX: #acbcc7, RGB: (172, 188, 199); HEX: #2b4149, RGB: (43, 65, 73)

Simplified version of palette colors

Tint of Dark Slate Blue, Shade of Light Steel Blue, Tint of Midnight Blue, Tint of Sienna, Shade of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logotype guide digital colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4040b8	#4040b8	RGB(64, 64, 184)	—	—
#b0bfdc	#b0bfdc	RGB(176, 191, 220)	—	—
#222262	#222262	RGB(34, 34, 98)	—	—
#a56e56	#a56e56	RGB(165, 110, 86)	—	—
#acbcc7	#acbcc7	RGB(172, 188, 199)	—	—
#2b4149	#2b4149	RGB(43, 65, 73)	—	—

5 color pairs have low contrast and need improvement which may impact readability.