Logo logotype branding brand colors

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Created at 03/01/2020 09:26

The palette consists of Light, Dark, Semi dark colors. Accent colors #f41c24 and #203064. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #203064 (darkest) to #A3BDCD (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #203064, #3D346F, #657099, #A3BDCD, #EE898E, #F41C24

Palette Logo logotype branding brand colors combines 6 color codes:

HEX: #f41c24, RGB: (244, 28, 36); HEX: #ee898e, RGB: (238, 137, 142); HEX: #203064, RGB: (32, 48, 100)

HEX: #657099, RGB: (101, 112, 153); HEX: #a3bdcd, RGB: (163, 189, 205); HEX: #3d346f, RGB: (61, 52, 111)

Simplified version of palette colors

Tint of Red, Tint of Light Coral, Tint of Midnight Blue, Shade of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo logotype branding brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f41c24	#f41c24	RGB(244, 28, 36)	—	—
#ee898e	#ee898e	RGB(238, 137, 142)	—	—
#203064	#203064	RGB(32, 48, 100)	—	—
#657099	#657099	RGB(101, 112, 153)	—	—
#a3bdcd	#a3bdcd	RGB(163, 189, 205)	—	—
#3d346f	#3d346f	RGB(61, 52, 111)	—	—

5 color pairs have low contrast and need improvement which may impact readability.