Brandidentity company logotype development colors

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Created at 03/03/2020 21:33

The palette consists of Light, Dark, Semi dark colors. Accent colors #fc7c04 and #64b4fb. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #870A19 (darkest) to #CCA4A8 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #64B4FB, #870A19, #8E0A1A, #AC5464, #CCA4A8, #FC7C04

Palette Brandidentity company logotype development colors combines 6 color codes:

HEX: #fc7c04, RGB: (252, 124, 4); HEX: #64b4fb, RGB: (100, 180, 251); HEX: #870a19, RGB: (135, 10, 25)

HEX: #ac5464, RGB: (172, 84, 100); HEX: #cca4a8, RGB: (204, 164, 168); HEX: #8e0a1a, RGB: (142, 10, 26)

Simplified version of palette colors

Shade of Dark Orange, Shade of Light Sky Blue, Tint of Maroon, Shade of Indian Red, Tint of Rosy Brown, Tint of Dark Red

Color scheme was created by colorswall

Color codes in palette

Brandidentity company logotype development colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc7c04	#fc7c04	RGB(252, 124, 4)	—	—
#64b4fb	#64b4fb	RGB(100, 180, 251)	—	—
#870a19	#870a19	RGB(135, 10, 25)	—	—
#ac5464	#ac5464	RGB(172, 84, 100)	—	—
#cca4a8	#cca4a8	RGB(204, 164, 168)	—	—
#8e0a1a	#8e0a1a	RGB(142, 10, 26)	—	—

6 color pairs have low contrast and need improvement which may impact readability.