Brandidentity custom logo design company branding colours

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Created at 05/17/2022 21:53

The palette consists of Semi dark, Light colors. Accent colors Palatinate Blue #3c48f3 and Heliotrope #d457f9. Palette has Cool colors temperature.

By lightness, this palette runs from #442490 (darkest) to #A79FD4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 57% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 65°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #364567, #3C48F3, #442490, #63549A, #A79FD4, #D457F9

Palette Brandidentity custom logo design company branding colours combines 6 color codes:

HEX: #3c48f3, RGB: (60, 72, 243); HEX: #d457f9, RGB: (212, 87, 249); HEX: #442490, RGB: (68, 36, 144)

HEX: #63549a, RGB: (99, 84, 154); HEX: #a79fd4, RGB: (167, 159, 212); HEX: #364567, RGB: (54, 69, 103)

Simplified version of palette colors

Shade of Slate Blue, Tint of Magenta, Tint of Indigo, Tint of Dark Slate Blue, Shade of Plum, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brandidentity custom logo design company branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3c48f3	#3c48f3	RGB(60, 72, 243)	Palatinate Blue	—
#d457f9	#d457f9	RGB(212, 87, 249)	Heliotrope	—
#442490	#442490	RGB(68, 36, 144)	KSU Purple	—
#63549a	#63549a	RGB(99, 84, 154)	Dark Lavender	—
#a79fd4	#a79fd4	RGB(167, 159, 212)	Blue Bell	—
#364567	#364567	RGB(54, 69, 103)	Police Blue	—

8 color pairs have low contrast and need improvement which may impact readability.