Created at 03/04/2020 06:12
Design brand strategy branding identity palette
#5d5ce4
#7674ed
#041c5c
#4f5e99
#ccacb4
#1d2437
The palette consists of Light, Dark, Semi dark colors. Accent colors #041c5c and #ccacb4. Palette has Cool, Neutral colors temperature.
Palette Design brand strategy branding identity palette has combination of 6 codes colors:
HEX: #5d5ce4, RGB: (93, 92, 228); HEX: #7674ed, RGB: (118, 116, 237); HEX: #041c5c, RGB: (4, 28, 92)
HEX: #4f5e99, RGB: (79, 94, 153); HEX: #ccacb4, RGB: (204, 172, 180); HEX: #1d2437, RGB: (29, 36, 55)
Simplified version of palette colors
Tint of slateblue, Shade of mediumslateblue, Tint of midnightblue, Tint of slateblue, Tint of thistle, Shade of Black
Color scheme was created by colorswall
Colors codes in palette
Design brand strategy branding identity palette color codes HEX, RGB information in table
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#5d5ce4 | #7674ed | 1.33 |
#5d5ce4 | #4f5e99 | 1.21 |
#7674ed | #4f5e99 | 1.61 |
#7674ed | #ccacb4 | 1.84 |
#041c5c | #1d2437 | 1.02 |
