Brand and identity smart by design brand strategy

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Created at 10/09/2019 21:25

The palette consists of Light, Semi dark colors. Accent colors #23ccfa and #f2a46e. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #393058 (darkest) to #A9BCD2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #14449C, #23CCFA, #393058, #7C94B4, #A9BCD2, #F2A46E

Palette Brand and identity smart by design brand strategy combines 6 color codes:

HEX: #23ccfa, RGB: (35, 204, 250); HEX: #f2a46e, RGB: (242, 164, 110); HEX: #14449c, RGB: (20, 68, 156)

HEX: #7c94b4, RGB: (124, 148, 180); HEX: #a9bcd2, RGB: (169, 188, 210); HEX: #393058, RGB: (57, 48, 88)

Simplified version of palette colors

Tint of Deep Sky Blue, Tint of Sandy Brown, Shade of Dark Slate Blue, Tint of Light Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand and identity smart by design brand strategy color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#23ccfa	#23ccfa	RGB(35, 204, 250)	—	—
#f2a46e	#f2a46e	RGB(242, 164, 110)	—	—
#14449c	#14449c	RGB(20, 68, 156)	—	—
#7c94b4	#7c94b4	RGB(124, 148, 180)	—	—
#a9bcd2	#a9bcd2	RGB(169, 188, 210)	—	—
#393058	#393058	RGB(57, 48, 88)	—	—

7 color pairs have low contrast and need improvement which may impact readability.