Brand and identity smart by design brand strategy

The palette consists of Light colors. Accent colors #23ccfa and #f2a46e. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #393058 (darkest) to #A9BCD2 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #14449C, #23CCFA, #393058, #7C94B4, #A9BCD2, #F2A46E

Palette Brand and identity smart by design brand strategy has combination of 6 codes colors:

HEX: #23ccfa, RGB: (35, 204, 250); HEX: #f2a46e, RGB: (242, 164, 110); HEX: #14449c, RGB: (20, 68, 156)

HEX: #7c94b4, RGB: (124, 148, 180); HEX: #a9bcd2, RGB: (169, 188, 210); HEX: #393058, RGB: (57, 48, 88)

Simplified version of palette colors

Shade of deepskyblue, Shade of sandybrown, Tint of darkslateblue, Shade of lightslategrey, Tint of lightsteelblue, Tint of darkslateblue

Color scheme was created by colorswall

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Colors codes in palette

Brand and identity smart by design brand strategy color codes HEX, RGB information in table

7 color pairs have low contrast and need improvement which may impact readability.