Created at 03/04/2020 22:35

Design branding art direction

The palette consists of Light, Semi dark colors. Accent colors #f494ab and #1c6444. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1C6444 (darkest) to #F494AB (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #1C6444, #306747, #A46474, #CC8D9C, #D6849C, #F494AB

Palette Design branding art direction has combination of 6 codes colors:

HEX: #d6849c, RGB: (214, 132, 156); HEX: #f494ab, RGB: (244, 148, 171); HEX: #1c6444, RGB: (28, 100, 68)

HEX: #a46474, RGB: (164, 100, 116); HEX: #cc8d9c, RGB: (204, 141, 156); HEX: #306747, RGB: (48, 103, 71)

Simplified version of palette colors

Shade of palevioletred, Tint of lightpink, Shade of darkgreen, Tint of indianred, Shade of rosybrown, Tint of darkolivegreen

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Design branding art direction color codes HEX, RGB information in table

8 color pairs have low contrast and need improvement which may impact readability.