Created at 02/22/2021 11:40

Design branding art direction key visual palette

The palette consists of Light, Dark, Semi dark colors. Accent colors #d91c63 and #a8b7c3. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4F352C (darkest) to #F1BBA9 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #4F352C, #6A1532, #984A6A, #A8B7C3, #D91C63, #F1BBA9

Palette Design branding art direction key visual palette has combination of 6 codes colors:

HEX: #d91c63, RGB: (217, 28, 99); HEX: #f1bba9, RGB: (241, 187, 169); HEX: #6a1532, RGB: (106, 21, 50)

HEX: #984a6a, RGB: (152, 74, 106); HEX: #a8b7c3, RGB: (168, 183, 195); HEX: #4f352c, RGB: (79, 53, 44)

Simplified version of palette colors

Shade of mediumvioletred, Shade of lightsalmon, Shade of Maroon, Shade of mediumvioletred, Tint of lightsteelblue, Tint of saddlebrown

Color scheme was created by colorswall

Colors codes in palette

Design branding art direction key visual palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d91c63	#d91c63	RGB(217, 28, 99)	—	—
#f1bba9	#f1bba9	RGB(241, 187, 169)	—	—
#6a1532	#6a1532	RGB(106, 21, 50)	—	—
#984a6a	#984a6a	RGB(152, 74, 106)	—	—
#a8b7c3	#a8b7c3	RGB(168, 183, 195)	—	—
#4f352c	#4f352c	RGB(79, 53, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.