Design branding art direction key visual palette

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Created at 02/22/2021 11:40

The palette consists of Semi dark, Light, Dark colors. Accent colors #d91c63 and #a8b7c3. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #6A1532 (darkest) to #F1BBA9 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #4F352C, #6A1532, #984A6A, #A8B7C3, #D91C63, #F1BBA9

Palette Design branding art direction key visual palette combines 6 color codes:

HEX: #d91c63, RGB: (217, 28, 99); HEX: #f1bba9, RGB: (241, 187, 169); HEX: #6a1532, RGB: (106, 21, 50)

HEX: #984a6a, RGB: (152, 74, 106); HEX: #a8b7c3, RGB: (168, 183, 195); HEX: #4f352c, RGB: (79, 53, 44)

Simplified version of palette colors

Tint of Medium Violet Red, Tint of Light Salmon, Tint of Maroon, Tint of Medium Violet Red, Shade of Light Steel Blue, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Design branding art direction key visual palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d91c63	#d91c63	RGB(217, 28, 99)	—	—
#f1bba9	#f1bba9	RGB(241, 187, 169)	—	—
#6a1532	#6a1532	RGB(106, 21, 50)	—	—
#984a6a	#984a6a	RGB(152, 74, 106)	—	—
#a8b7c3	#a8b7c3	RGB(168, 183, 195)	—	—
#4f352c	#4f352c	RGB(79, 53, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.