Print design logo stationary visual identity colours

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Created at 03/05/2020 14:35

The palette consists of Light, Dark colors. Accent colors #b4dcfc and #6b1820. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #6B1820 (darkest) to #B4DCFC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #6B1820, #7C1C25, #9C5EAC, #B4DCFC, #CAAAD5, #D44452

Palette Print design logo stationary visual identity colours combines 6 color codes:

HEX: #d44452, RGB: (212, 68, 82); HEX: #b4dcfc, RGB: (180, 220, 252); HEX: #6b1820, RGB: (107, 24, 32)

HEX: #9c5eac, RGB: (156, 94, 172); HEX: #caaad5, RGB: (202, 170, 213); HEX: #7c1c25, RGB: (124, 28, 37)

Simplified version of palette colors

Shade of Indian Red, Tint of Light Sky Blue, Tint of Maroon, Shade of Medium Orchid, Shade of Plum, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Print design logo stationary visual identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d44452	#d44452	RGB(212, 68, 82)	—	—
#b4dcfc	#b4dcfc	RGB(180, 220, 252)	—	—
#6b1820	#6b1820	RGB(107, 24, 32)	—	—
#9c5eac	#9c5eac	RGB(156, 94, 172)	—	—
#caaad5	#caaad5	RGB(202, 170, 213)	—	—
#7c1c25	#7c1c25	RGB(124, 28, 37)	—	—

3 color pairs have low contrast and need improvement which may impact readability.