Website branding ecommerce webdesign colours

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Created at 03/05/2020 16:04

The palette consists of Light, Dark, Semi dark colors. Accent colors #8064cc and #301676. Palette has Cool colors temperature.

By lightness, this palette runs from #301676 (darkest) to #AF93C8 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 44% across the palette.

The hues stay in one region of the color wheel, spanning about 78°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #301676, #47A3BE, #553B81, #7359A1, #8064CC, #AF93C8

Palette Website branding ecommerce webdesign colours combines 6 color codes:

HEX: #47a3be, RGB: (71, 163, 190); HEX: #8064cc, RGB: (128, 100, 204); HEX: #301676, RGB: (48, 22, 118)

HEX: #7359a1, RGB: (115, 89, 161); HEX: #af93c8, RGB: (175, 147, 200); HEX: #553b81, RGB: (85, 59, 129)

Simplified version of palette colors

Shade of Cadet Blue, Shade of Medium Purple, Tint of Midnight Blue, Shade of Slate Blue, Shade of Plum, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Website branding ecommerce webdesign colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#47a3be	#47a3be	RGB(71, 163, 190)	—	—
#8064cc	#8064cc	RGB(128, 100, 204)	—	—
#301676	#301676	RGB(48, 22, 118)	—	—
#7359a1	#7359a1	RGB(115, 89, 161)	—	—
#af93c8	#af93c8	RGB(175, 147, 200)	—	—
#553b81	#553b81	RGB(85, 59, 129)	—	—

8 color pairs have low contrast and need improvement which may impact readability.