Website ecommerce branding ui hex colors

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Created at 03/19/2020 18:10

The palette consists of Light, Semi dark colors. Accent colors #8cf4d4 and #9f8176. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #5F5E5C (darkest) to #8CF4D4 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #13845B, #1CE3A4, #5F5E5C, #8CF4D4, #9F8176, #C5DEDA

Palette Website ecommerce branding ui hex colors combines 6 color codes:

HEX: #1ce3a4, RGB: (28, 227, 164); HEX: #8cf4d4, RGB: (140, 244, 212); HEX: #13845b, RGB: (19, 132, 91)

HEX: #9f8176, RGB: (159, 129, 118); HEX: #c5deda, RGB: (197, 222, 218); HEX: #5f5e5c, RGB: (95, 94, 92)

Simplified version of palette colors

Shade of Medium Spring Green, Shade of Aquamarine, Shade of Sea Green, Shade of Rosy Brown, Tint of Powder Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Website ecommerce branding ui hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1ce3a4	#1ce3a4	RGB(28, 227, 164)	—	—
#8cf4d4	#8cf4d4	RGB(140, 244, 212)	—	—
#13845b	#13845b	RGB(19, 132, 91)	—	—
#9f8176	#9f8176	RGB(159, 129, 118)	—	—
#c5deda	#c5deda	RGB(197, 222, 218)	—	—
#5f5e5c	#5f5e5c	RGB(95, 94, 92)	—	—

6 color pairs have low contrast and need improvement which may impact readability.