Ui visual design brand guidelines aviation

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Created at 03/06/2020 11:47

The palette consists of Light, Semi dark colors. Accent colors #24a0da and #155b7c. Palette has Cool colors temperature.

By lightness, this palette runs from #155B7C (darkest) to #93EBE6 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 24°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #155B7C, #24A0DA, #4A7084, #4D849C, #93EBE6, #ACC4CC

Palette Ui visual design brand guidelines aviation combines 6 color codes:

HEX: #24a0da, RGB: (36, 160, 218); HEX: #93ebe6, RGB: (147, 235, 230); HEX: #155b7c, RGB: (21, 91, 124)

HEX: #4d849c, RGB: (77, 132, 156); HEX: #acc4cc, RGB: (172, 196, 204); HEX: #4a7084, RGB: (74, 112, 132)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Pale Turquoise, Tint of Dark Slate Gray, Tint of Steel Blue, Shade of Light Blue, Shade of Slate Gray

Color scheme was created by colorswall

Color codes in palette

Ui visual design brand guidelines aviation color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#24a0da	#24a0da	RGB(36, 160, 218)	—	—
#93ebe6	#93ebe6	RGB(147, 235, 230)	—	—
#155b7c	#155b7c	RGB(21, 91, 124)	—	—
#4d849c	#4d849c	RGB(77, 132, 156)	—	—
#acc4cc	#acc4cc	RGB(172, 196, 204)	—	—
#4a7084	#4a7084	RGB(74, 112, 132)	—	—

7 color pairs have low contrast and need improvement which may impact readability.