Ui design ux branding visual identity colors palette

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Created at 12/28/2020 09:38

The palette consists of Light, Semi dark colors. Accent colors #f3ab31 and #c792f7. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4A3165 (darkest) to #F3AB31 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 129° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #4A3165, #603322, #835FA0, #BCAECB, #C792F7, #F3AB31

Palette Ui design ux branding visual identity colors palette combines 6 color codes:

HEX: #f3ab31, RGB: (243, 171, 49); HEX: #c792f7, RGB: (199, 146, 247); HEX: #603322, RGB: (96, 51, 34)

HEX: #835fa0, RGB: (131, 95, 160); HEX: #bcaecb, RGB: (188, 174, 203); HEX: #4a3165, RGB: (74, 49, 101)

Simplified version of palette colors

Tint of Orange, Shade of Violet, Shade of Saddle Brown, Tint of Slate Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Ui design ux branding visual identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f3ab31	#f3ab31	RGB(243, 171, 49)	—	—
#c792f7	#c792f7	RGB(199, 146, 247)	—	—
#603322	#603322	RGB(96, 51, 34)	—	—
#835fa0	#835fa0	RGB(131, 95, 160)	—	—
#bcaecb	#bcaecb	RGB(188, 174, 203)	—	—
#4a3165	#4a3165	RGB(74, 49, 101)	—	—

4 color pairs have low contrast and need improvement which may impact readability.