Branding design typography identity colors

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Created at 03/07/2020 20:57

The palette consists of Light, Semi dark colors. Accent colors #23682c and Goshawk Grey #444444. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #BDD9C2 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 29% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #23682C, #42BC52, #444444, #838384, #84D494, #BDD9C2

Palette Branding design typography identity colors combines 6 color codes:

HEX: #42bc52, RGB: (66, 188, 82); HEX: #84d494, RGB: (132, 212, 148); HEX: #23682c, RGB: (35, 104, 44)

HEX: #838384, RGB: (131, 131, 132); HEX: #bdd9c2, RGB: (189, 217, 194); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Lime Green, Shade of Light Green, Tint of Dark Green, Tint of Grey, Shade of Honeydew, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding design typography identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#42bc52	#42bc52	RGB(66, 188, 82)	—	—
#84d494	#84d494	RGB(132, 212, 148)	—	—
#23682c	#23682c	RGB(35, 104, 44)	—	—
#838384	#838384	RGB(131, 131, 132)	—	—
#bdd9c2	#bdd9c2	RGB(189, 217, 194)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

6 color pairs have low contrast and need improvement which may impact readability.