Branding design brand identity typography colors palette

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Created at 05/07/2020 20:10

The palette consists of Light, Dark, Semi dark colors. Accent colors #eca484 and #14144f. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #14144F (darkest) to #ECA484 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 138° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #14144F, #302855, #6464AC, #B4B3CA, #CC846B, #ECA484

Palette Branding design brand identity typography colors palette combines 6 color codes:

HEX: #cc846b, RGB: (204, 132, 107); HEX: #eca484, RGB: (236, 164, 132); HEX: #14144f, RGB: (20, 20, 79)

HEX: #6464ac, RGB: (100, 100, 172); HEX: #b4b3ca, RGB: (180, 179, 202); HEX: #302855, RGB: (48, 40, 85)

Simplified version of palette colors

Shade of Dark Salmon, Tint of Dark Salmon, Shade of Midnight Blue, Tint of Slate Blue, Shade of Light Steel Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding design brand identity typography colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cc846b	#cc846b	RGB(204, 132, 107)	—	—
#eca484	#eca484	RGB(236, 164, 132)	—	—
#14144f	#14144f	RGB(20, 20, 79)	—	—
#6464ac	#6464ac	RGB(100, 100, 172)	—	—
#b4b3ca	#b4b3ca	RGB(180, 179, 202)	—	—
#302855	#302855	RGB(48, 40, 85)	—	—

5 color pairs have low contrast and need improvement which may impact readability.