Brand identity label design packaging colors

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Created at 03/08/2020 18:00

The palette consists of Light, Semi dark colors. Accent colors #f30c2b and #4c6c84. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #643436 (darkest) to #A8BFC3 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #4C6C84, #643436, #9E1420, #A8BFC3, #EB3852, #F30C2B

Palette Brand identity label design packaging colors combines 6 color codes:

HEX: #f30c2b, RGB: (243, 12, 43); HEX: #eb3852, RGB: (235, 56, 82); HEX: #9e1420, RGB: (158, 20, 32)

HEX: #4c6c84, RGB: (76, 108, 132); HEX: #a8bfc3, RGB: (168, 191, 195); HEX: #643436, RGB: (100, 52, 54)

Simplified version of palette colors

Tint of Red, Tint of crimson, Shade of Brown, Shade of steelblue, Shade of lightblue, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Brand identity label design packaging colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f30c2b	#f30c2b	RGB(243, 12, 43)	—	—
#eb3852	#eb3852	RGB(235, 56, 82)	—	—
#9e1420	#9e1420	RGB(158, 20, 32)	—	—
#4c6c84	#4c6c84	RGB(76, 108, 132)	—	—
#a8bfc3	#a8bfc3	RGB(168, 191, 195)	—	—
#643436	#643436	RGB(100, 52, 54)	—	—

7 color pairs have low contrast and need improvement which may impact readability.