Brand identity label design branding hex colors

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Created at 03/19/2020 16:35

The palette consists of Semi dark, Light, Dark colors. Accent colors #f9d3b4 and #1c5474. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1F273B (darkest) to #F9D3B4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1C5474, #1F273B, #2B607C, #547C94, #D5BCA4, #F9D3B4

Palette Brand identity label design branding hex colors combines 6 color codes:

HEX: #2b607c, RGB: (43, 96, 124); HEX: #f9d3b4, RGB: (249, 211, 180); HEX: #1c5474, RGB: (28, 84, 116)

HEX: #547c94, RGB: (84, 124, 148); HEX: #d5bca4, RGB: (213, 188, 164); HEX: #1f273b, RGB: (31, 39, 59)

Simplified version of palette colors

Tint of Dark Slate Gray, Shade of Peach Puff, Tint of Dark Slate Gray, Shade of Slate Gray, Tint of Tan, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity label design branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2b607c	#2b607c	RGB(43, 96, 124)	—	—
#f9d3b4	#f9d3b4	RGB(249, 211, 180)	—	—
#1c5474	#1c5474	RGB(28, 84, 116)	—	—
#547c94	#547c94	RGB(84, 124, 148)	—	—
#d5bca4	#d5bca4	RGB(213, 188, 164)	—	—
#1f273b	#1f273b	RGB(31, 39, 59)	—	—

5 color pairs have low contrast and need improvement which may impact readability.