Branding vector flat-design illustration colors

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Created at 03/09/2020 11:16

The palette consists of Light, Semi dark colors. Accent colors #72d8ed and #54443c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #54443C (darkest) to #BCE2E0 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1DA560, #229CD7, #54443C, #5A98A4, #72D8ED, #BCE2E0

Palette Branding vector flat-design illustration colors combines 6 color codes:

HEX: #229cd7, RGB: (34, 156, 215); HEX: #72d8ed, RGB: (114, 216, 237); HEX: #1da560, RGB: (29, 165, 96)

HEX: #5a98a4, RGB: (90, 152, 164); HEX: #bce2e0, RGB: (188, 226, 224); HEX: #54443c, RGB: (84, 68, 60)

Simplified version of palette colors

Tint of Dodger Blue, Shade of Sky Blue, Shade of Medium Sea Green, Shade of Cadet Blue, Tint of Powder Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding vector flat-design illustration colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#229cd7	#229cd7	RGB(34, 156, 215)	—	—
#72d8ed	#72d8ed	RGB(114, 216, 237)	—	—
#1da560	#1da560	RGB(29, 165, 96)	—	—
#5a98a4	#5a98a4	RGB(90, 152, 164)	—	—
#bce2e0	#bce2e0	RGB(188, 226, 224)	—	—
#54443c	#54443c	RGB(84, 68, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.