Branding visual identity logo design

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Created at 03/10/2020 11:47

The palette consists of Light, Semi dark colors. Accent colors #bde350 and #3c742c. Palette has Cool colors temperature.

By lightness, this palette runs from #34542C (darkest) to #D8E6CB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 34°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #34542C, #3C742C, #72986A, #AAC498, #BDE350, #D8E6CB

Palette Branding visual identity logo design combines 6 color codes:

HEX: #bde350, RGB: (189, 227, 80); HEX: #d8e6cb, RGB: (216, 230, 203); HEX: #3c742c, RGB: (60, 116, 44)

HEX: #72986a, RGB: (114, 152, 106); HEX: #aac498, RGB: (170, 196, 152); HEX: #34542c, RGB: (52, 84, 44)

Simplified version of palette colors

Tint of Yellow Green, Shade of Beige, Shade of Dark Olive Green, Tint of Sea Green, Tint of Dark Sea Green, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding visual identity logo design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bde350	#bde350	RGB(189, 227, 80)	—	—
#d8e6cb	#d8e6cb	RGB(216, 230, 203)	—	Great Joy
#3c742c	#3c742c	RGB(60, 116, 44)	—	—
#72986a	#72986a	RGB(114, 152, 106)	—	—
#aac498	#aac498	RGB(170, 196, 152)	—	—
#34542c	#34542c	RGB(52, 84, 44)	—	—

6 color pairs have low contrast and need improvement which may impact readability.