Branding 2020 and identity modern design logo hex colors

0.43k

Created at 03/10/2020 15:07

The palette consists of Semi dark, Dark, Light colors. Accent colors #641ad0 and #4448f4. Palette has Cool colors temperature.

By lightness, this palette runs from #1C246C (darkest) to #B4B8CC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 41°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1C246C, #1F2879, #4448F4, #4E5E89, #641AD0, #B4B8CC

Palette Branding 2020 and identity modern design logo hex colors combines 6 color codes:

HEX: #641ad0, RGB: (100, 26, 208); HEX: #4448f4, RGB: (68, 72, 244); HEX: #1c246c, RGB: (28, 36, 108)

HEX: #4e5e89, RGB: (78, 94, 137); HEX: #b4b8cc, RGB: (180, 184, 204); HEX: #1f2879, RGB: (31, 40, 121)

Simplified version of palette colors

Tint of Blue, Shade of slateblue, Tint of midnightblue, Tint of darkslateblue, Shade of lightsteelblue, Tint of midnightblue

Color scheme was created by colorswall

Color codes in palette

Branding 2020 and identity modern design logo hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#641ad0	#641ad0	RGB(100, 26, 208)	—	—
#4448f4	#4448f4	RGB(68, 72, 244)	—	—
#1c246c	#1c246c	RGB(28, 36, 108)	—	—
#4e5e89	#4e5e89	RGB(78, 94, 137)	—	—
#b4b8cc	#b4b8cc	RGB(180, 184, 204)	—	—
#1f2879	#1f2879	RGB(31, 40, 121)	—	—

6 color pairs have low contrast and need improvement which may impact readability.