Brand identity typography logo icon colours

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Created at 03/11/2020 09:38

The palette consists of Semi dark, Light colors. Accent colors #fcd4e4 and #09578f. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #09578F (darkest) to #FCD4E4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

A varied palette: its hues are spread across about 131° of the color wheel.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #09578F, #0C70B8, #1C74BC, #98ADCC, #B4BBD6, #FCD4E4

Palette Brand identity typography logo icon colours combines 6 color codes:

HEX: #1c74bc, RGB: (28, 116, 188); HEX: #fcd4e4, RGB: (252, 212, 228); HEX: #0c70b8, RGB: (12, 112, 184)

HEX: #98adcc, RGB: (152, 173, 204); HEX: #b4bbd6, RGB: (180, 187, 214); HEX: #09578f, RGB: (9, 87, 143)

Simplified version of palette colors

Shade of Steel Blue, Tint of Pink, Shade of Steel Blue, Shade of Light Steel Blue, Shade of Light Steel Blue, Shade of Royal Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity typography logo icon colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1c74bc	#1c74bc	RGB(28, 116, 188)	—	—
#fcd4e4	#fcd4e4	RGB(252, 212, 228)	—	—
#0c70b8	#0c70b8	RGB(12, 112, 184)	—	—
#98adcc	#98adcc	RGB(152, 173, 204)	—	—
#b4bbd6	#b4bbd6	RGB(180, 187, 214)	—	—
#09578f	#09578f	RGB(9, 87, 143)	—	—

6 color pairs have low contrast and need improvement which may impact readability.