Logo design clever smart creative arrows branding colors palette

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Created at 03/11/2020 10:29

The palette consists of Light, Dark colors. Accent colors #08f1fb and #140c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #140C0C (darkest) to #08F1FB (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #08F1FB, #140C0C, #2C145C, #948C9C, #A4A4A4, #A57CEE

Palette Logo design clever smart creative arrows branding colors palette combines 6 color codes:

HEX: #08f1fb, RGB: (8, 241, 251); HEX: #a57cee, RGB: (165, 124, 238); HEX: #2c145c, RGB: (44, 20, 92)

HEX: #948c9c, RGB: (148, 140, 156); HEX: #a4a4a4, RGB: (164, 164, 164); HEX: #140c0c, RGB: (20, 12, 12)

Simplified version of palette colors

Shade of Cyan, Tint of Medium Purple, Tint of Midnight Blue, Tint of Grey, Shade of Dark Gray, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo design clever smart creative arrows branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#08f1fb	#08f1fb	RGB(8, 241, 251)	—	—
#a57cee	#a57cee	RGB(165, 124, 238)	—	—
#2c145c	#2c145c	RGB(44, 20, 92)	—	—
#948c9c	#948c9c	RGB(148, 140, 156)	—	—
#a4a4a4	#a4a4a4	RGB(164, 164, 164)	—	—
#140c0c	#140c0c	RGB(20, 12, 12)	—	—

5 color pairs have low contrast and need improvement which may impact readability.