Created at 03/11/2020 12:54
  0.26k

Wordmark brand design business loop palette

  • #ec2c3c
  • #eca49c
  • #6b2630
  • #7c838c
  • #c4cccc
  • #363c48
The palette consists of Semi dark, Light colors. Accent colors #ec2c3c and #363c48. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #363C48 (darkest) to #C4CCCC (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #363C48, #6B2630, #7C838C, #C4CCCC, #EC2C3C, #ECA49C

Palette Wordmark brand design business loop palette has combination of 6 codes colors:
HEX: #ec2c3c, RGB: (236, 44, 60); HEX: #eca49c, RGB: (236, 164, 156); HEX: #6b2630, RGB: (107, 38, 48)
HEX: #7c838c, RGB: (124, 131, 140); HEX: #c4cccc, RGB: (196, 204, 204); HEX: #363c48, RGB: (54, 60, 72)
Simplified version of palette colors
Shade of crimson, Shade of darksalmon, Shade of Maroon, Shade of slategrey, Shade of Silver, Tint of darkslategrey
Color scheme was created by colorswall

Colors codes in palette

Wordmark brand design business loop palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#ec2c3c #ec2c3c RGB(236, 44, 60)
#eca49c #eca49c RGB(236, 164, 156)
#6b2630 #6b2630 RGB(107, 38, 48)
#7c838c #7c838c RGB(124, 131, 140)
#c4cccc #c4cccc RGB(196, 204, 204)
#363c48 #363c48 RGB(54, 60, 72)

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#ec2c3c
#7c838c
1.09
#eca49c
#7c838c
1.88
#eca49c
#c4cccc
1.24
#6b2630
#363c48
1.02

Image palette Wordmark brand design business loop palette png