Wordmark brand design business loop palette

0.26k

Created at 03/11/2020 12:54

The palette consists of Light, Semi dark colors. Accent colors #ec2c3c and #363c48. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #363C48 (darkest) to #C4CCCC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #363C48, #6B2630, #7C838C, #C4CCCC, #EC2C3C, #ECA49C

Palette Wordmark brand design business loop palette combines 6 color codes:

HEX: #ec2c3c, RGB: (236, 44, 60); HEX: #eca49c, RGB: (236, 164, 156); HEX: #6b2630, RGB: (107, 38, 48)

HEX: #7c838c, RGB: (124, 131, 140); HEX: #c4cccc, RGB: (196, 204, 204); HEX: #363c48, RGB: (54, 60, 72)

Simplified version of palette colors

Tint of Crimson, Tint of Dark Salmon, Tint of Maroon, Tint of Slate Gray, Tint of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Wordmark brand design business loop palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec2c3c	#ec2c3c	RGB(236, 44, 60)	—	—
#eca49c	#eca49c	RGB(236, 164, 156)	—	—
#6b2630	#6b2630	RGB(107, 38, 48)	—	—
#7c838c	#7c838c	RGB(124, 131, 140)	—	—
#c4cccc	#c4cccc	RGB(196, 204, 204)	—	—
#363c48	#363c48	RGB(54, 60, 72)	—	—

4 color pairs have low contrast and need improvement which may impact readability.