Created at 03/11/2020 12:54

Wordmark brand design business loop palette

The palette consists of Semi dark, Light colors. Accent colors #ec2c3c and #363c48. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #363C48 (darkest) to #C4CCCC (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #363C48, #6B2630, #7C838C, #C4CCCC, #EC2C3C, #ECA49C

Palette Wordmark brand design business loop palette has combination of 6 codes colors:

HEX: #ec2c3c, RGB: (236, 44, 60); HEX: #eca49c, RGB: (236, 164, 156); HEX: #6b2630, RGB: (107, 38, 48)

HEX: #7c838c, RGB: (124, 131, 140); HEX: #c4cccc, RGB: (196, 204, 204); HEX: #363c48, RGB: (54, 60, 72)

Simplified version of palette colors

Shade of crimson, Shade of darksalmon, Shade of Maroon, Shade of slategrey, Shade of Silver, Tint of darkslategrey

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Wordmark brand design business loop palette color codes HEX, RGB information in table

4 color pairs have low contrast and need improvement which may impact readability.