Wordmark logo brand identity design hex colors

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Created at 09/15/2020 12:58

The palette consists of Light, Semi dark colors. Accent colors #fbf704 and #969402. Palette has Warm colors temperature.

By lightness, this palette runs from #513C26 (darkest) to #FCFA7C (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 29°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #513C26, #615D3B, #969402, #D3D107, #FBF704, #FCFA7C

Palette Wordmark logo brand identity design hex colors combines 6 color codes:

HEX: #fbf704, RGB: (251, 247, 4); HEX: #fcfa7c, RGB: (252, 250, 124); HEX: #d3d107, RGB: (211, 209, 7)

HEX: #615d3b, RGB: (97, 93, 59); HEX: #969402, RGB: (150, 148, 2); HEX: #513c26, RGB: (81, 60, 38)

Simplified version of palette colors

Shade of Yellow, Tint of Khaki, Shade of Gold, Shade of Dark Olive Green, Tint of Olive, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Wordmark logo brand identity design hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbf704	#fbf704	RGB(251, 247, 4)	—	—
#fcfa7c	#fcfa7c	RGB(252, 250, 124)	—	—
#d3d107	#d3d107	RGB(211, 209, 7)	—	—
#615d3b	#615d3b	RGB(97, 93, 59)	—	—
#969402	#969402	RGB(150, 148, 2)	—	—
#513c26	#513c26	RGB(81, 60, 38)	—	—

5 color pairs have low contrast and need improvement which may impact readability.