Print logo identity colors

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Created at 03/12/2020 13:04

The palette consists of Light, Semi dark colors. Accent colors #adcb59 and #64742c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #4B5431 (darkest) to #ADCB59 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #4B5431, #60692F, #64742C, #98A870, #ACB964, #ADCB59

Palette Print logo identity colors combines 6 color codes:

HEX: #adcb59, RGB: (173, 203, 89); HEX: #acb964, RGB: (172, 185, 100); HEX: #64742c, RGB: (100, 116, 44)

HEX: #98a870, RGB: (152, 168, 112); HEX: #60692f, RGB: (96, 105, 47); HEX: #4b5431, RGB: (75, 84, 49)

Simplified version of palette colors

Tint of Yellow Green, Shade of Dark Khaki, Tint of Dark Olive Green, Shade of Dark Khaki, Tint of Dark Olive Green, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Print logo identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#adcb59	#adcb59	RGB(173, 203, 89)	—	—
#acb964	#acb964	RGB(172, 185, 100)	—	—
#64742c	#64742c	RGB(100, 116, 44)	—	—
#98a870	#98a870	RGB(152, 168, 112)	—	—
#60692f	#60692f	RGB(96, 105, 47)	—	—
#4b5431	#4b5431	RGB(75, 84, 49)	—	—

6 color pairs have low contrast and need improvement which may impact readability.