Brand identity business logo gradient technology colors

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Created at 03/16/2020 07:39

The palette consists of Light, Semi dark, Dark colors. Accent colors #04dbfb and #7cecfc. Palette has Cool colors temperature.

By lightness, this palette runs from #1C1C3B (darkest) to #7CECFC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 64°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #04DBFB, #0C81D0, #1C1C3B, #5B5B9C, #7CECFC, #9C94BE

Palette Brand identity business logo gradient technology colors combines 6 color codes:

HEX: #04dbfb, RGB: (4, 219, 251); HEX: #7cecfc, RGB: (124, 236, 252); HEX: #0c81d0, RGB: (12, 129, 208)

HEX: #5b5b9c, RGB: (91, 91, 156); HEX: #9c94be, RGB: (156, 148, 190); HEX: #1c1c3b, RGB: (28, 28, 59)

Simplified version of palette colors

Shade of skyblue, Shade of paleturquoise, Shade of steelblue, Shade of slateblue, Shade of plum, Shade of midnightblue

Color scheme was created by colorswall

Color codes in palette

Brand identity business logo gradient technology colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04dbfb	#04dbfb	RGB(4, 219, 251)	—	—
#7cecfc	#7cecfc	RGB(124, 236, 252)	—	—
#0c81d0	#0c81d0	RGB(12, 129, 208)	—	—
#5b5b9c	#5b5b9c	RGB(91, 91, 156)	—	—
#9c94be	#9c94be	RGB(156, 148, 190)	—	—
#1c1c3b	#1c1c3b	RGB(28, 28, 59)	—	—

4 color pairs have low contrast and need improvement which may impact readability.