Brand identity business logo vector hex colors

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Created at 03/04/2020 16:48

The palette consists of Dark, Light, Semi dark colors. Accent colors #5914c1 and #ac84fc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #333342 (darkest) to #B4B6BC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 24°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #333342, #3C108F, #5914C1, #84858E, #AC84FC, #B4B6BC

Palette Brand identity business logo vector hex colors combines 6 color codes:

HEX: #5914c1, RGB: (89, 20, 193); HEX: #ac84fc, RGB: (172, 132, 252); HEX: #3c108f, RGB: (60, 16, 143)

HEX: #84858e, RGB: (132, 133, 142); HEX: #b4b6bc, RGB: (180, 182, 188); HEX: #333342, RGB: (51, 51, 66)

Simplified version of palette colors

Tint of Medium Blue, Tint of Medium Purple, Tint of Indigo, Tint of Grey, Shade of Silver, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity business logo vector hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5914c1	#5914c1	RGB(89, 20, 193)	—	—
#ac84fc	#ac84fc	RGB(172, 132, 252)	—	—
#3c108f	#3c108f	RGB(60, 16, 143)	—	—
#84858e	#84858e	RGB(132, 133, 142)	—	—
#b4b6bc	#b4b6bc	RGB(180, 182, 188)	—	—
#333342	#333342	RGB(51, 51, 66)	—	—

6 color pairs have low contrast and need improvement which may impact readability.