Media logotype character corporatestyle hex colors

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Created at 03/17/2020 10:22

The palette consists of Light, Semi dark colors. Accent colors #30a0fc and #744c2c. Palette has Cool, Warm colors temperature.

A sequential spectral scheme: the colors run in order across the full hue spectrum, like a rainbow.

By lightness, this palette runs from #415139 (darkest) to #CCBC9C (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #30A0FC, #415139, #744C2C, #977CF5, #A88260, #CCBC9C

Palette Media logotype character corporatestyle hex colors combines 6 color codes:

HEX: #30a0fc, RGB: (48, 160, 252); HEX: #977cf5, RGB: (151, 124, 245); HEX: #744c2c, RGB: (116, 76, 44)

HEX: #a88260, RGB: (168, 130, 96); HEX: #ccbc9c, RGB: (204, 188, 156); HEX: #415139, RGB: (65, 81, 57)

Simplified version of palette colors

Tint of Dodger Blue, Tint of Medium Purple, Tint of Saddle Brown, Shade of Peru, Tint of Tan, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Media logotype character corporatestyle hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#30a0fc	#30a0fc	RGB(48, 160, 252)	—	—
#977cf5	#977cf5	RGB(151, 124, 245)	—	—
#744c2c	#744c2c	RGB(116, 76, 44)	—	—
#a88260	#a88260	RGB(168, 130, 96)	—	—
#ccbc9c	#ccbc9c	RGB(204, 188, 156)	—	—
#415139	#415139	RGB(65, 81, 57)	—	—

7 color pairs have low contrast and need improvement which may impact readability.