Drink packaging design beverage branding colors

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Created at 03/18/2020 06:54

The palette consists of Light, Semi dark colors. Accent colors #e4dc14 and #93bcec. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #343F4C (darkest) to #E4DC14 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #343F4C, #5D7C9D, #6D672D, #93BCEC, #96BBCB, #E4DC14

Palette Drink packaging design beverage branding colors combines 6 color codes:

HEX: #e4dc14, RGB: (228, 220, 20); HEX: #93bcec, RGB: (147, 188, 236); HEX: #6d672d, RGB: (109, 103, 45)

HEX: #5d7c9d, RGB: (93, 124, 157); HEX: #96bbcb, RGB: (150, 187, 203); HEX: #343f4c, RGB: (52, 63, 76)

Simplified version of palette colors

Shade of Yellow, Shade of Light Steel Blue, Tint of Dark Olive Green, Tint of Steel Blue, Shade of Sky Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Drink packaging design beverage branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e4dc14	#e4dc14	RGB(228, 220, 20)	—	—
#93bcec	#93bcec	RGB(147, 188, 236)	—	—
#6d672d	#6d672d	RGB(109, 103, 45)	—	—
#5d7c9d	#5d7c9d	RGB(93, 124, 157)	—	—
#96bbcb	#96bbcb	RGB(150, 187, 203)	—	—
#343f4c	#343f4c	RGB(52, 63, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.