Lettering brand graphic custom type colors palette

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Created at 03/18/2020 08:51

The palette consists of Semi dark, Light, Dark colors. Accent colors #7c4cfc and #9c70fc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2D1A5B (darkest) to #B7B6BB (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2D1A5B, #474748, #7C4CFC, #9C70FC, #9D8FBD, #B7B6BB

Palette Lettering brand graphic custom type colors palette combines 6 color codes:

HEX: #7c4cfc, RGB: (124, 76, 252); HEX: #9c70fc, RGB: (156, 112, 252); HEX: #2d1a5b, RGB: (45, 26, 91)

HEX: #9d8fbd, RGB: (157, 143, 189); HEX: #b7b6bb, RGB: (183, 182, 187); HEX: #474748, RGB: (71, 71, 72)

Simplified version of palette colors

Shade of Medium Slate Blue, Tint of Medium Purple, Tint of Midnight Blue, Tint of Medium Purple, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Lettering brand graphic custom type colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7c4cfc	#7c4cfc	RGB(124, 76, 252)	—	—
#9c70fc	#9c70fc	RGB(156, 112, 252)	—	—
#2d1a5b	#2d1a5b	RGB(45, 26, 91)	—	—
#9d8fbd	#9d8fbd	RGB(157, 143, 189)	—	—
#b7b6bb	#b7b6bb	RGB(183, 182, 187)	—	—
#474748	#474748	RGB(71, 71, 72)	—	—

7 color pairs have low contrast and need improvement which may impact readability.