Created at 03/18/2020 10:53

Branding and identity strategic concept brand experience hex colors

The palette consists of Light, Semi dark colors. Accent colors #f49780 and #1464ac. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3B533E (darkest) to #DBD6B7 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #1464AC, #3B533E, #4E8AA3, #DBD6B7, #EBBD25, #F49780

Palette Branding and identity strategic concept brand experience hex colors has combination of 6 codes colors:

HEX: #ebbd25, RGB: (235, 189, 37); HEX: #f49780, RGB: (244, 151, 128); HEX: #1464ac, RGB: (20, 100, 172)

HEX: #4e8aa3, RGB: (78, 138, 163); HEX: #dbd6b7, RGB: (219, 214, 183); HEX: #3b533e, RGB: (59, 83, 62)

Simplified version of palette colors

Tint of gold, Shade of darksalmon, Tint of royalblue, Shade of steelblue, Tint of wheat, Shade of darkslategrey

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Branding and identity strategic concept brand experience hex colors color codes HEX, RGB information in table

6 color pairs have low contrast and need improvement which may impact readability.