Strategy branding and identity agency hex colors

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Created at 12/28/2019 19:21

The palette consists of Light, Semi dark colors. Accent colors #fbf3c3 and #17534b. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #17534B (darkest) to #FBF3C3 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #17534B, #30574F, #5CA0AC, #CBA4B8, #DCAC2C, #FBF3C3

Palette Strategy branding and identity agency hex colors combines 6 color codes:

HEX: #dcac2c, RGB: (220, 172, 44); HEX: #fbf3c3, RGB: (251, 243, 195); HEX: #17534b, RGB: (23, 83, 75)

HEX: #5ca0ac, RGB: (92, 160, 172); HEX: #cba4b8, RGB: (203, 164, 184); HEX: #30574f, RGB: (48, 87, 79)

Simplified version of palette colors

Tint of Goldenrod, Shade of Lemon Chiffon, Shade of Dark Slate Gray, Tint of Cadet Blue, Shade of Thistle, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Strategy branding and identity agency hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dcac2c	#dcac2c	RGB(220, 172, 44)	—	—
#fbf3c3	#fbf3c3	RGB(251, 243, 195)	—	—
#17534b	#17534b	RGB(23, 83, 75)	—	—
#5ca0ac	#5ca0ac	RGB(92, 160, 172)	—	—
#cba4b8	#cba4b8	RGB(203, 164, 184)	—	—
#30574f	#30574f	RGB(48, 87, 79)	—	—

6 color pairs have low contrast and need improvement which may impact readability.