Flat brand minimal branding colors palette

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Created at 03/20/2020 17:26

The palette consists of Light, Dark colors. Accent colors #770c37 and #8a0e40. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #F2E1E8 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0C0C0C, #770C37, #8A0E40, #EC4C8C, #ED8FB4, #F2E1E8

Palette Flat brand minimal branding colors palette combines 6 color codes:

HEX: #ec4c8c, RGB: (236, 76, 140); HEX: #ed8fb4, RGB: (237, 143, 180); HEX: #770c37, RGB: (119, 12, 55)

HEX: #8a0e40, RGB: (138, 14, 64); HEX: #f2e1e8, RGB: (242, 225, 232); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of Deep Pink, Tint of Pale Violet Red, Shade of Purple, Shade of Brown, Shade of Lavender Blush, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Flat brand minimal branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec4c8c	#ec4c8c	RGB(236, 76, 140)	—	—
#ed8fb4	#ed8fb4	RGB(237, 143, 180)	—	—
#770c37	#770c37	RGB(119, 12, 55)	—	—
#8a0e40	#8a0e40	RGB(138, 14, 64)	—	—
#f2e1e8	#f2e1e8	RGB(242, 225, 232)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

4 color pairs have low contrast and need improvement which may impact readability.