Brand strategy branding visual identity corporate colors palette

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Created at 03/22/2020 08:37

The palette consists of Light, Dark, Semi dark colors. Accent colors #339bfb and #44a4fc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #16254F (darkest) to #ABC0D8 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 20°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #16254F, #339BFB, #44A4FC, #616782, #747C8C, #ABC0D8

Palette Brand strategy branding visual identity corporate colors palette combines 6 color codes:

HEX: #339bfb, RGB: (51, 155, 251); HEX: #44a4fc, RGB: (68, 164, 252); HEX: #16254f, RGB: (22, 37, 79)

HEX: #747c8c, RGB: (116, 124, 140); HEX: #abc0d8, RGB: (171, 192, 216); HEX: #616782, RGB: (97, 103, 130)

Simplified version of palette colors

Tint of Dodger Blue, Tint of Dodger Blue, Tint of Midnight Blue, Shade of Slate Gray, Shade of Light Steel Blue, Shade of Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand strategy branding visual identity corporate colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#339bfb	#339bfb	RGB(51, 155, 251)	—	—
#44a4fc	#44a4fc	RGB(68, 164, 252)	—	—
#16254f	#16254f	RGB(22, 37, 79)	—	—
#747c8c	#747c8c	RGB(116, 124, 140)	—	—
#abc0d8	#abc0d8	RGB(171, 192, 216)	—	—
#616782	#616782	RGB(97, 103, 130)	—	—

7 color pairs have low contrast and need improvement which may impact readability.