Brand design identity branding vector

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Created at 03/22/2020 21:55

The palette consists of Light colors. Accent colors #979201 and #979201. Palette has Warm colors temperature.

By lightness, this palette runs from #837E01 (darkest) to #FDF97B (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 11°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #837E01, #979201, #A2AE5D, #FCF404, #FDF97B

Palette Brand design identity branding vector combines 6 color codes:

HEX: #fcf404, RGB: (252, 244, 4); HEX: #fdf97b, RGB: (253, 249, 123); HEX: #837e01, RGB: (131, 126, 1)

HEX: #a2ae5d, RGB: (162, 174, 93); HEX: #979201, RGB: (151, 146, 1); HEX: #979201, RGB: (151, 146, 1)

Simplified version of palette colors

Shade of Yellow, Tint of Khaki, Shade of Olive, Shade of Dark Khaki, Tint of Olive, Tint of Olive

Color scheme was created by colorswall

Color codes in palette

Brand design identity branding vector color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcf404	#fcf404	RGB(252, 244, 4)	—	—
#fdf97b	#fdf97b	RGB(253, 249, 123)	—	—
#837e01	#837e01	RGB(131, 126, 1)	—	—
#a2ae5d	#a2ae5d	RGB(162, 174, 93)	—	—
#979201	#979201	RGB(151, 146, 1)	—	—
#979201	#979201	RGB(151, 146, 1)	—	—

7 color pairs have low contrast and need improvement which may impact readability.