Brand design identity branding arrows icon colors palette

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Created at 02/04/2020 09:44

The palette consists of Semi dark, Light, Dark colors. Accent colors #345cfc and Gainsboro #dcdcdc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #14142C (darkest) to #DCDCDC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #14142C, #1C2C64, #345CFC, #7B95FB, #A4A4A4, #DCDCDC

Palette Brand design identity branding arrows icon colors palette combines 6 color codes:

HEX: #345cfc, RGB: (52, 92, 252); HEX: #7b95fb, RGB: (123, 149, 251); HEX: #1c2c64, RGB: (28, 44, 100)

HEX: #a4a4a4, RGB: (164, 164, 164); HEX: #dcdcdc, RGB: (220, 220, 220); HEX: #14142c, RGB: (20, 20, 44)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Tint of Midnight Blue, Shade of Dark Gray, Gainsboro, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand design identity branding arrows icon colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#345cfc	#345cfc	RGB(52, 92, 252)	—	—
#7b95fb	#7b95fb	RGB(123, 149, 251)	—	—
#1c2c64	#1c2c64	RGB(28, 44, 100)	—	—
#a4a4a4	#a4a4a4	RGB(164, 164, 164)	—	—
#dcdcdc	#dcdcdc	RGB(220, 220, 220)	—	Gainsboro
#14142c	#14142c	RGB(20, 20, 44)	—	—

4 color pairs have low contrast and need improvement which may impact readability.