Brand design identity branding arrows icon colors palette

The palette consists of Semi dark, Light, Dark colors. Accent colors #345cfc and Gainsboro #dcdcdc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #14142C (darkest) to #DCDCDC (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #14142C, #1C2C64, #345CFC, #7B95FB, #A4A4A4, #DCDCDC

Palette Brand design identity branding arrows icon colors palette has combination of 6 codes colors:

HEX: #345cfc, RGB: (52, 92, 252); HEX: #7b95fb, RGB: (123, 149, 251); HEX: #1c2c64, RGB: (28, 44, 100)

HEX: #a4a4a4, RGB: (164, 164, 164); HEX: #dcdcdc, RGB: (220, 220, 220); HEX: #14142c, RGB: (20, 20, 44)

Simplified version of palette colors

Tint of royalblue, Shade of cornflowerblue, Shade of midnightblue, Tint of darkgrey, Shade of Black

Color scheme was created by colorswall

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Colors codes in palette

Brand design identity branding arrows icon colors palette color codes HEX, RGB information in table

4 color pairs have low contrast and need improvement which may impact readability.