Branding design pattern brand identity colors

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Created at 03/24/2020 12:31

The palette consists of Light, Dark, Semi dark colors. Accent colors #fb0404 and #28404f. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #650506 (darkest) to #C69D95 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #28404F, #650506, #A56B69, #C69D95, #F85D5D, #FB0404

Palette Branding design pattern brand identity colors combines 6 color codes:

HEX: #fb0404, RGB: (251, 4, 4); HEX: #f85d5d, RGB: (248, 93, 93); HEX: #650506, RGB: (101, 5, 6)

HEX: #a56b69, RGB: (165, 107, 105); HEX: #c69d95, RGB: (198, 157, 149); HEX: #28404f, RGB: (40, 64, 79)

Simplified version of palette colors

Tint of Red, Shade of Tomato, Shade of Maroon, Shade of Indian Red, Tint of Rosy Brown, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding design pattern brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb0404	#fb0404	RGB(251, 4, 4)	—	—
#f85d5d	#f85d5d	RGB(248, 93, 93)	—	—
#650506	#650506	RGB(101, 5, 6)	—	—
#a56b69	#a56b69	RGB(165, 107, 105)	—	—
#c69d95	#c69d95	RGB(198, 157, 149)	—	—
#28404f	#28404f	RGB(40, 64, 79)	—	—

7 color pairs have low contrast and need improvement which may impact readability.