Smart logo brand identity coffee branding pattern

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Created at 03/24/2020 13:56

The palette consists of Light, Semi dark colors. Accent colors #c49c6c and #5e4425. Palette has Warm colors temperature.

By lightness, this palette runs from #514230 (darkest) to #D0BA99 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 36% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 7°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #514230, #5E4425, #9C7C59, #C49C6C, #CCB48B, #D0BA99

Palette Smart logo brand identity coffee branding pattern combines 6 color codes:

HEX: #c49c6c, RGB: (196, 156, 108); HEX: #d0ba99, RGB: (208, 186, 153); HEX: #5e4425, RGB: (94, 68, 37)

HEX: #9c7c59, RGB: (156, 124, 89); HEX: #ccb48b, RGB: (204, 180, 139); HEX: #514230, RGB: (81, 66, 48)

Simplified version of palette colors

Shade of Tan, Tint of Tan, Shade of Saddle Brown, Shade of Peru, Shade of Tan, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Smart logo brand identity coffee branding pattern color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c49c6c	#c49c6c	RGB(196, 156, 108)	—	—
#d0ba99	#d0ba99	RGB(208, 186, 153)	—	—
#5e4425	#5e4425	RGB(94, 68, 37)	—	—
#9c7c59	#9c7c59	RGB(156, 124, 89)	—	—
#ccb48b	#ccb48b	RGB(204, 180, 139)	—	—
#514230	#514230	RGB(81, 66, 48)	—	—

6 color pairs have low contrast and need improvement which may impact readability.